Microsoft Corporporation announced the launch of the latest version of the world’s most-used browser with the release of Windows Internet Explorer 9 in 39 languages at an event at the SXSW Interactive conference. Internet Explorer 9 is Microsoft’s most-downloaded browser beta of all time, with more than 40 million downloads, and it has already has gained more than 2 percent usage on Windows 7. Already more than 250 top sites from around the globe are taking advantage of the capabilities in Internet Explorer 9 to deliver differentiated experiences to their customers, with many featured on http://www.BeautyoftheWeb.com. Together, these partners reach more than 1 billion active Internet users on the Web.
“The best experience of the Web is on Windows with Internet Explorer 9,” said Dean Hachamovitch, corporate vice president, Windows Internet Explorer, at Microsoft. “Today, the Web can unlock the power and performance of the best PC hardware through Windows and Internet Explorer 9. Websites also can act more like applications within Windows 7, with features such as Pinned Sites. In less than a year, Internet Explorer 9 went from early preview to final release with the help of hardware partners and the Web community.”
Top Sites and Designers Take Advantage of Internet Explorer
Internet Explorer 9 is designed to bring sites front and center through Windows 7, enabling a more immersive, more beautiful Web experience. Features such as Pinned Sites and Jump List enable people to put their websites directly on the Windows 7 Taskbar, as though they were native applications, and then to quickly and easily perform tasks related to those websites, such as check their inboxes, change the music station, accept friend invitations or see breaking news.
In addition to 250 top sites, more than 1,000 other sites and designers are taking advantage of these new features with Internet Explorer 9 and Windows 7. These sites include not only the largest sites on the Web, such as Facebook and Amazon, but also leading experiences from across the Web and the world.
• In social and information networking, Internet Explorer 9 partners include category leaders such as Facebook, Twitter and WordPress — the No. 1 global blogging platform — in addition to leading professional networks in the U.S., Europe, Russia, Korea and Latin America.
• In e-commerce, partners include not only the leading worldwide shopping site, Amazon, and the No. 1 worldwide auction site, eBay, but also the leading site in the emergent “daily deals” space, Groupon.
• Video and streaming partners include three of the top five video-on-demand sites in the U.S. — Hulu, Break.com and Dailymotion — and leading Internet radio sites Slacker, Pandora internet radio and Jango. In addition, partners include top global broadcasters CBC and CTV in Canada, Wat.tv in France, and CNN in the U.S.
• News website partners in the U.S. include the Wall Street Journal, USA Today and The Huffington Post, as well as dozens of leading news sites globally across all major geographies.
“What people care about on the Web is their sites, not their browser. That’s why Internet Explorer 9 is about making those sites shine. The browser is the theater, and the sites people visit are the play, and that is what Internet Explorer 9 makes better — your favorite sites,” said Ryan Gavin, senior director, Windows Internet Explorer, at Microsoft.
eBay is the world’s largest online marketplace and a leader in mobile commerce. With pinning and Jump List features in Internet Explorer 9, everyone’s favorite eBay experiences are just a click away. “eBay’s integration with Internet Explorer 9 is like having a storefront on your desktop,” said Robert Chatwani, senior director, eBay Internet marketing. “We’re pleased that new functionality within Internet Explorer 9 allows us to innovate and bring new experiences to our customers, making shopping and selling on eBay more engaging than ever.”
Pandora Internet radio is announcing a new dynamic Jump List for Internet Explorer 9. Tom Conrad, chief technical officer and executive vice president of product for Pandora, said, “This new feature allows our listeners to have immediate access to their personalized Pandora stations right from the taskbar with Internet Explorer 9, which will make for an easy-access listener experience.”
Partners such as Gilt Groupe are already seeing early results indicating that Internet Explorer 9 customers who pin the Gilt homepage to their taskbar show a higher purchase rate than those on other browsers. “While results are early, customers using Internet Explorer 9 appear to purchase more per order when compared to earlier versions of Internet Explorer and other browsers. Given that our business model is providing dynamic new shopping experiences online every day, the value of Internet Explorer 9 and Windows 7 is potentially very exciting to us and our customers,” said Chris Maliwat, vice president of product management, Gilt Groupe.
Many partners are announcing special offers for Internet Explorer 9 customers that will be available in the coming weeks, including the following:
• Slacker. A free monthlong subscription for customers who pin the Slacker site to their taskbars
• Groupon. $5 in Groupon Bucks when making a first purchase from the Internet Explorer 9 Jump List
• Hulu. A free month of the Hulu Plus subscription for users who pin Hulu
• eBay. Offering coupons or eBay Bucks for bids or purchases made using the Internet Explorer 9 pinning and Jump List features
• Gilt. A series of product bundles for customers who make purchases of specified amounts via the Jump List