CRM Online is a software that allows large, and small and medium enterprises (SMEs) keep track of customers and their buying trends. The CRM market is dominated by players like Salesforce.com and Oracle. What differentiates Dynamic CRM from the rest of the market is its usability. Dynamic CRM is built inside Microsoft’s Office Outlook, which is the most popular email platform. Customers who already use Outlook have an easy way to access information about their clients, pipelines, opportunities and leads from the same environment. They don’t have to leave their familiar interface; they can do everything on Outlook and that’s a very important and significant differentiator.
According to market analyst, the on-premises CRM Solution from Microsoft is an important step to further entrench its position in the Indian market. Currently, Sales force is the leading player in this space in India followed by Siebel CRM On Demand from Oracle. With the launch of Microsoft Dynamics CRM Online, the software giant has posed a big challenge to these two companies. A study further says on-demand CRM is gaining ground in India and being in the early stages of adoption, the vendors offering on-premise CRM solutions have an early mover advantage — including Microsoft, SAP and Oracle.

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CRM is expected to grow at a very fast pace simply because the user adoption for CRM will also proportionally see a rapid increase. In India, the highest growth for enterprise applications will be in the CRM space. The bigger enterprises are taking a wait-and-watch approach.

Microsoft's annual technology fair, Tech.Ed 2011 was conducted on 25-03-11 with Anil Kumble being the chief guest. In his speech he told “It takes more than individual talent and skills to succeed. Also, consistency of performance is required. There is a lot to learn from Microsoft which has consistently performed and keeps pushing the boundaries of technological innovation”.